Boston, Massachusetts has a unique tradition and culture that has grown into an unmistakable attitude in the kids growing up in and around the city. From watching "The Truth" drain dagger threes to hearing the shouts as duckboats carried Brady down Boylston, an identity for what it means to be from Boston was built. We are two college students born and raised in the South Shore of Mass. We now go to school in the city that we call home. Our love and respect for Boston has grown into a desire to get involved with the tradition. Having had a blend of influences from the beaches of the cape, to the streets of Southie, different cultures shaped our individual style. Hoping to make our mark we thought of starting a clothing brand, but had hard time finding a starting point. One day one of us said, “We just have to begin somewhere.” We realized that this was what we were looking for. Begin Apparel represents chasing what you want and not letting indecision stand in your way. To be from Boston means to be confidently, and unapologetically you. So go start what you’ve been waiting to start and just do you. Just Begin.